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THE BARTENDER
About
The Bartender is an alternative design for a bar menu + keepsake.
A set of cards that allows you to make a suitable decision on which drink to order based on your personality.
3 weeks
Deliverables
Print
Menu
Typography
Illustrations
Tools
Figma
Illustrator
Indesign
Procreate
Watercolors
PROCESS
Research
Illustrations
Typography
Layout
Branding
RESEARCH
Secondary research
Primary research
Target
Problem statement
SECONDARY RESEARCH
Understanding the base
My initial research explores the foundation of various alcoholic drinks. This initial step provides a
springboard for further investigation into the fascinating world of
alcoholic beverages.
Collecting recipes
Laying the groundwork for a fantastic drink menu. Collecting recipes for established cocktails to further understand the flavours, effect and the type of consumers for the same.
Personification
This research delves into the history and stereotypes of each drink, aiming to transform them from mere beverages to captivating personalities. Each with a unique story to tell by understanding their essence and crafting an engaging menu.
PRIMARY RESEARCH
The Stereotype Study
To understand how people perceive different cocktails, interviews were conducted with a diverse group of participants.
They were presented with a set of alcoholic beverages and were asked to use adjectives to capture the essence of the cocktail's experience.
Rum and Coke
Classic
Carefree
Laid back
Go-to
Villain
Retro-evergreen
Masculine
Cheap trill
Martini
Formally-elegant
Balanced
Strong
Orderly
Uptight
“James Bond”
Boss
Target
Problem statement
The lack of transparency makes it difficult for customers to make informed choices about their beverage selection. They may
struggle to find drinks that align with their flavour preferences or fulfil
their expectations
Challenge
Dissatisfaction with chosen drinks, resulting in a suboptimal bar experience. Customers may end up ordering drinks they dislike or that don't suit their needs.
ILLUSTRATIONS
Explorations
Final set
EXPLORATIONS
FINAL SET
Each illustration was individually painted with watercolours, scanned, and minimised.
TYPOGRAPHY
Type selection
Prompts
TYPE SELECTION
PROMPTS
LAYOUT
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