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LEGO

About

An initiative to raise awareness for colour-blindness. Catering to its restrictions, how it prevents one from performing everyday duties.

2 weeks

Deliverables

Campaign design
Posters

Tools

Figma
Illustrator
Lightroom
Photoshop
Procreate

PROCESS

Research

Ideations

Design

Execution

RESEARCH AREAS

Understanding CVD 
An effort to understand the foundations of colour blindness (CVD),a research was conducted in order to explore the root causes of this condition, specifically the genetic factors that influence how we perceive colour. 

Types of Colour blindness
This research explores the distinct variations in how people perceive colour. Understanding the most common red-green deficiencies to the extremities of complete colour blindness, where the world appears in shades of grey.

The Restrictions
Colour blindness can cause hurdles in daily life. Some professions, like electrician or pilot, have restrictions due to the challenges in recognizing colours or tasks like reading traffic lights can be trickier. However, with awareness and adaptive tools,
people with colour blindness
navigate these limitations.

4/10 colour blind students avoid schoolwork or activities involving colour

Only 20% of teachers adapt schoolwork to accommodate colour vision deficient students

1/4 were teased by classmates or teachers due to being color blind

The Challenge
The biggest challenge : Co-exist
For conditions without a cure, 
the most critical change comes from fostering an accepting environment.

Goals
This awareness campaign aims to spark realization, deepen recognition, and cultivate lasting awareness
Hence, the target.

Target
Anyone with a normal vision of colour

PROBLEM STATEMENT

Insufficient self-awareness and knowledge on colour blindness.
This limited understanding keeps the issue hidden and undiscussed.

IDEATION

"LEGO has introduced a colourblind-friendly kit."

The toy brand 'LEGO' introduces a campaign to target people with normal vision.

Aim: See the world through their eyes

Evoke empathy in order to normalise

Ideations
Ideations

DESIGN

Raw images

Raw Image
Developing
Raw Image
Raw Image
Raw image

LAYOUT

Umbrella
Car
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