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Prime Video

PRIME VIDEO REVAMP

About
Enhancing Amazon Prime Video's navigation, icons, and overall interface to improve the experience and boost engagement.

3 weeks

Deliverables

Re-Vamped UI
Re-Branding
Prototypes
Mockups
 

Tools

Figma
Illustrator
Photoshop

PROCESS

UX research

Branding

UX Design

UI Design

UX RESEARCH

Target
Pain points
Feature list
Problem statement

Heuristic analysis
User interviews
User persona
User journey map

HEURISTIC ANALYSIS

Heuristic analysis

Episode selection in player

Subscription via app

Watchlist on homepage

Multiple language visibility

Sign out of all devices

Subtitle appearance

Duration of content

Explore without buying

Skip credits

USER INTERVIEWS

Survey
Surveu

USER PERSONA

Persona 1
Persona 2
Persona 3

USER JOURNEY MAP

Empathy map

Target
Binge watchers (18y-65y)
Amazon UI designers

currently binging

Pain points
Access to subscription
Recommendations not personalized
Player navigation
Hierarchy of data in content cards
Lack of control on logged devices
Updated content not visible
Hierarchy of data in the watchlist

Problem statement
Lack of an intuitive interface and straightforward navigation leading to a drop in foot fall and switching to alternate OTT platform

BRANDING

Brand identity
Brand re-vamp

-
Colours
Prime
Premium

UX DESIGN

Navigation flow
Information hierarchy

Nav Flow

UI DESIGN

Wireframes
Final Interface and guide
Prototype

WIREFRAMES

Wireframes
Wireframes
Wireframes

FINAL INTERFACE AND GUIDE

Mockup
Mockup
Buttons
Buttons

TIME TAKEN TO NAVIGATE
DECREASED BY 65.7%

TIME TAKEN TO REACH THE END TASK DECREASED BY 55.5%

PROTOTYPE

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