Brief
An initiative to raise awareness for colour-blindness.
Catering to its restrictions, how it prevents one from performing everyday duties.
Deliverables
Campaign Design
Posters
Duration
2 weeks
Problem at hand
Insufficient self-awareness and knowledge on colour blindness. Raising awareness will make the issue become more widespread.
Target
Anyone with a normal vision of colour
Research areas
The basic meaning of colour-blindness, types of colour-blindnesses, how it's caused and way to
support it.
Ideation
The toy brand 'LEGO' is used in this campaign to target people with normal vision.
The final execution revolved around colour blindness and normalising it.
This is being carried out as part of a LEGO initiative.
"LEGO has introduced a colourblind-friendly kit."
The images below were all shot and altered for personal use.
Photo
Final
Edited
Final outcome
