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Brief
Enhancing Amazon Prime Video's navigation, icons, and overall interface to improve the experience and boost engagement
Problem at hand
Lack of an intuitive interface and straightforward navigation leading to a drop in foot fall and switching to alternate OTT platform
Deliverables
Revamped UI
Branding
Duration
3 weeks
Target
Amazon Prime Video designers and
binge watchers
Heuristic analysis
User Persona
User journey map
User interview
Feature list
Empathy map
Brand guidelines
Information archithecture
Navigation flow
Wireframes
Final frames
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