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Brief

Enhancing Amazon Prime Video's navigation, icons, and overall interface to improve the experience and boost engagement

Problem at hand

Lack of an intuitive interface and straightforward navigation leading to a drop in foot fall and switching to alternate OTT platform 

Deliverables

Revamped UI

Branding

Duration

3 weeks

Target

Amazon Prime Video designers and 

binge watchers

Heuristic analysis

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User Persona

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User journey map

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User interview

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Feature list

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Empathy map

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Brand guidelines

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Information archithecture

Navigation flow

Wireframes

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Final frames

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NEW & IMPROVED.png
OH SO BORE.png
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